Understanding Demand for Shared Electric Cycles

An analysis of rental patterns to drive growth for India's leading micro-mobility provider.

Key Business Insights

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Peak Season: Fall

Rental activity surges during the Fall, significantly outperforming all other seasons.

Weather's Influence

Clear weather and rising temperatures are strongly correlated with an increase in bike rentals.

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Weekday Warriors

Registered users, often professionals and gig workers, drive demand during the weekdays.

Understanding Rider Behavior

Registered vs. Casual Riders

Analysis shows that registered users rent bikes more frequently than casual riders. This indicates that a dedicated user base forms the core of consistent demand for shared e-cycles.

Weekly Rental Patterns

Casual customers tend to rent on weekends, while registered users prefer weekdays. This distinct pattern suggests different use cases and commuter habits for each user segment.

The Impact of Seasons and Weather

Seasonal Rental Demand

Rental activity peaks during the Fall season, significantly surpassing other periods. Conversely, Spring records the lowest demand. This highlights optimal times for inventory management and marketing campaigns.

Weather Condition vs. Rentals

Clear weather is positively correlated with increased rentals, especially with rising temperatures. This indicates that comfortable riding conditions are a major driver of usage.

Our Approach: Methodology

  • Data Collection & Setup
  • Exploratory Data Analysis (EDA)
  • Feature Engineering & Relationship Establishment
  • Hypothesis Testing
  • Insights & Recommendations

Strategic Recommendations for Growth

1️⃣

Optimize Targeting for Working Professionals

Focus marketing efforts on gig workers, office staff, and delivery agents who form the core of weekday demand. Use customer segmentation to tailor outreach.

2️⃣

Implement Weather-Based Inventory Adjustments

Increase bike availability during periods of clear weather to capitalize on peak demand. Conversely, schedule maintenance during the low-demand Spring season.

3️⃣

Expand Rental Zones for Casual Users

Capitalize on weekend spikes by establishing new rental stations near malls, food plazas, and entertainment hubs to attract more casual riders.